A pioneering concept: the first ‘Biz Dig’ (2007)
In 2007, Barbara Elion, together with Peter van Vuuren, under the umbrella of One Life Media cc, conceptualized, executed and produced a pioneering service in business, the Business Dig. No other consultants had undertaken such an exercise in business before. The ‘biz dig‘ was commissioned by Raymond Africa, a local business architect.
In traditional archaeology, a dig is carried out by archaeologists on a specific physical terrain to uncover the story of past lives.
In business archaeology, a dig is carried out to uncover the true story of a business – in other words, the soul of the business. The process of the dig, and the resulting product, provides a mirror to the leaders and managers in the business, to guide them in their strategic thinking.
Read Full Post | Make a Comment ( None so far )
